Shopify redesign, bracelet builder and engraving for an independent gift shop

Kismet Blackwood

The Client

Kismet is a long-established, family-run gift shop and tearoom in Blackwood and an official Jellycat stockist, with a Shopify store selling jewellery, soft toys, gifts and homeware.

What They Needed

An online shop that keeps up with a busy physical shop: hundreds of products from well-known brands, regular collection launches, launch events with limited stock, and customers searching for specific brands by name. They also wanted a fresh look for the store and an easy way to design Nomination bracelets and order engraved pieces online, on any device.

What I Did

A redesign of the Shopify store on a new theme, with a new homepage and navigation.
A custom Nomination Composable bracelet builder. Customers pick a bracelet, spell a name in their choice of letter style and add charms from over 1,200, browsing by category. The price updates as they go, out of stock links show greyed out, and they can undo, share their design or add the whole bracelet to the basket.
Custom engraving on engravable Nomination pieces. Customers type, draw or upload handwriting, see it on the charm as they go, pick a font, and confirm the made-to-order terms before adding to basket.
SEO across the Jellycat collection pages, with a consistent title format built around brand searches.
A live stock display screen for in-store launch events, using a custom Shopify Liquid template that refreshes automatically.
Product imports from supplier files, including Jellycat and Katie Loxton ranges.
A Games Workshop and Black Library section with product data, original descriptions, a collection page and a launch email.
Email campaigns, social media content and Google Business Profile posts.
A full SEO audit of the store.

Bracelet Builder and Engraving

The builder lets customers design a Nomination Composable bracelet link by link, on desktop or phone. Engravable Nomination pieces have their own personaliser, with a live preview on the charm before anything goes in the basket.